Social media management for a fence company
Social media does not sell fences directly, but a homeowner checking you out between quotes will look at the Facebook page, and a page whose last post is from 2023 costs jobs. The goal is simple: look like a working fence company. Three posts a week in season, one in winter, almost all of them real jobs: a finished cedar privacy run with the town named, a gate close-up, a crew setting posts, a before-and-after, a quick note on a permit or HOA question.
Fence is one of the easiest trades to post for because every job produces photos and the crews are already taking them. The missing piece is someone collecting the photos from the crew phones and posting them with a sentence. Instagram Reels of a run going up in 15 seconds get surprising reach in a local area. Nextdoor matters more for fence than for most trades, since neighbors ask for fence recommendations by name.
Working at two weeks looks like a shared photo folder the crews drop into, a posting schedule running on Facebook, Instagram and Nextdoor, and a page that looks alive when a homeowner checks.