Analytics and reporting for a fence company
Most fence companies judge marketing by how busy the crews are, which in April tells you nothing and in January tells you less. The numbers that matter are calls in, calls missed, estimates booked, estimates closed, and cost per booked job by channel. A report that shows those five for the week, with Google Ads, LSA, Meta, the profile and lead platforms side by side, replaces guessing with a decision.
The setup is call tracking numbers on the website, the Google profile and each campaign, form tracking, a simple pipeline where estimates are marked booked or lost, and one dashboard that pulls it together. Benchmark context helps: knowing your review count against the 16 median and the 113 top tenth in the benchmark report tells you which gap to close first.
Working at two weeks looks like one page, updated weekly, that shows where the calls came from, how many were missed, how many became estimates and what each channel cost per booked job.