Google Ads management for a fence company
A fence company's Google Ads account should be built around three kinds of searches. Hire intent: "fence company near me", "fence installers [city]". Style intent: "vinyl fence installation", "wood privacy fence", "aluminum pool fence", "chain link fence contractor". And repair: "fence repair near me", "gate repair". Each needs its own ad group and its own landing page with a per-foot range on it. A tracked call or form from these terms runs $35 to $120 in most metros, with chain link at the low end and vinyl and aluminum at the high end. Local Services Ads, where fence contractors are eligible, add leads at $25 to $70 with a dispute option for wrong-number and DIY calls.
The mistake most fence owners make is one campaign on broad match, running 24 hours, sending every click to the home page. That buys "fence panels", "post hole digger rental" and "how to build a fence" at $8 a click, and Saturday clicks that ring a voicemail.
After two weeks, working looks like 20 to 40 recorded calls, a negative keyword list you have pruned twice, and a cost per estimate appointment you can state. The Google Ads guide has the negative list and the budget by crew count.