Fence Company Playbook
Free 14-day trial

Google Ads management for fence companies. Free for 14 days.

Search campaigns built around the jobs you want, with call tracking so you hear what you pay for. We set it up in your own accounts, run it for two weeks, and you decide. No card, nothing renews.

Free for 14 daysNo card requiredText or call to start

In the trial

  • Search campaign with hire, style and repair ad groups on exact and phrase match, scheduled to your answering hours plus Saturday morning
  • Local Services Ads application started, license and insurance uploaded, budget set near five leads a week
  • Call tracking on every ad number, calls over 60 seconds counted as conversions, negatives added weekly

Google Ads management for a fence company

A fence company's Google Ads account should be built around three kinds of searches. Hire intent: "fence company near me", "fence installers [city]". Style intent: "vinyl fence installation", "wood privacy fence", "aluminum pool fence", "chain link fence contractor". And repair: "fence repair near me", "gate repair". Each needs its own ad group and its own landing page with a per-foot range on it. A tracked call or form from these terms runs $35 to $120 in most metros, with chain link at the low end and vinyl and aluminum at the high end. Local Services Ads, where fence contractors are eligible, add leads at $25 to $70 with a dispute option for wrong-number and DIY calls.

The mistake most fence owners make is one campaign on broad match, running 24 hours, sending every click to the home page. That buys "fence panels", "post hole digger rental" and "how to build a fence" at $8 a click, and Saturday clicks that ring a voicemail.

After two weeks, working looks like 20 to 40 recorded calls, a negative keyword list you have pruned twice, and a cost per estimate appointment you can state. The Google Ads guide has the negative list and the budget by crew count.

How the trial works

Fourteen days, your accounts, no card

Setup

Live within 48 hours of the setup call. You text or call, we do a 20-minute setup call, and it starts.

What we need from you

Access to your Google Ads account (or we create one), your service list and the areas you serve, and a phone number we can record calls on.

What you will see

Search campaigns live, call recordings you can listen to, and a cost per call you can check against your own numbers.

Day 15

Keep it at the monthly price quoted before the trial, switch to a different service, or stop. Nothing renews on its own.

Questions

Fence companies ask

I tried Google Ads during the spring rush and it just burned money. What would be different?

Almost every account we open was on broad match with no negatives, no schedule and no call tracking. Fixing those three usually cuts the wasted share of spend within the first week, and you hear the calls yourself instead of reading a click report.

How much do I need to spend to know if it works?

For a one to three crew company, $1,200 to $3,000 a month in season across LSA and Search is a real test. Under $800 there is not enough data. Spend goes to Google on your own card; we never hold it.

Also in the trial

Other things you can try free

Facebook and Instagram ads

Offers to homeowners in your zip codes, retargeting, and creative that gets replies.

AI search optimization

Structured pages, consistent listings and plain-language answers so AI engines recommend you.

Local SEO and Google profile

Categories, services, photos, posts and Q&A tuned to win the map pack in your area.

Website design and rebuilds

Fast, tap-to-call pages for every service and city you work in, built in about a week.

Social media management

A steady, on-brand posting schedule that makes the business look alive when people check.

Review generation and reputation

Ask-at-the-door scripts, automatic texts, tracking per tech, and replies to the bad ones.

All twelve services

Try google ads management free for 14 days.

Pick anything we do. We run it for your fence company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.

  • Google Ads management
  • Meta (Facebook and Instagram) ads
  • AI search optimization (show up in ChatGPT, Perplexity, Google AI)
  • Local SEO and Google Business Profile
  • Website design and rebuilds
  • Social media management
  • Review generation and reputation
  • Missed-call text-back and lead follow-up
  • Email and SMS campaigns
  • Bookkeeping and monthly financials
  • Cold-call appointment setting
  • Marketing analytics and reporting

Or tell us what you want to try and we will text you back.

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