# Fence Company Playbook > Marketing guides, Google benchmark data and a free 14-day trial of any growth service, written for fence companies. Every service is offered as a free 14-day trial to fence companies; start by texting or calling (385) 334-3643. ## Benchmark data - [Fence companies on Google benchmark report](https://fencecompanyplaybook.com/benchmarks/): 12,946 listings, 50 states. Median reviews 16; 22.8% have no website; 40.5% have under 10 reviews; median reviews with a website 23 vs 3 without. ## Guides - [Agency, freelancer or do it yourself: how a fence company should buy marketing, the red flags and a fair price](https://fencecompanyplaybook.com/guides/hiring-an-agency-vs-diy-fence-companies/): When a fence contractor should handle marketing in-house, what an agency or freelancer should cost, the red flags in the pitches fence companies get, and why a trial beats a contract. - [Seasonality for fence companies: the spring rush, the southern year-round market and a month-by-month slow-season plan](https://fencecompanyplaybook.com/guides/slow-season-marketing-plan-fence-companies/): When fence demand peaks and dies by region, how to use the slow months to fill next spring, what to run in fall and winter, and why southern fence companies plan around a different calendar. - [Pricing and quoting for fence companies: per-foot ranges, good-better-best, deposits and how pricing shapes your marketing](https://fencecompanyplaybook.com/guides/pricing-and-quoting-fence-companies/): How a fence contractor presents per-foot pricing, builds a good-better-best quote, sets deposits, handles the neighbor cost split and uses pricing to attract the right calls. - [Missed calls and follow-up for fence companies: text-back, speed to lead and what an unreturned estimate request costs](https://fencecompanyplaybook.com/guides/missed-calls-follow-up-fence-companies/): How fast a fence company has to respond to win the estimate, the text-back that saves a missed call, a follow-up schedule for open estimates, and what a missed call costs at fence ticket sizes. - [Website essentials for fence companies: the seven things the site must do, per-foot pricing, galleries and speed](https://fencecompanyplaybook.com/guides/website-essentials-fence-companies/): The seven jobs a fence company website has to do, why per-foot price ranges belong on it, how to build style pages and a gallery, tap-to-call, speed and the permit page. - [How a fence company shows up in ChatGPT, Perplexity and Google AI answers](https://fencecompanyplaybook.com/guides/ai-search-chatgpt-fence-companies/): What AI search tools pull from when someone asks for a fence company, which pages and listings they read, and the plain changes a fence contractor can make to be named. - [Facebook and Instagram ads for fence companies: the creative that stops the scroll, offers, budgets and retargeting](https://fencecompanyplaybook.com/guides/facebook-instagram-ads-fence-companies/): Which photos and videos work in Meta ads for a fence contractor, offers that produce estimate requests, realistic budgets and cost per lead, and how to retarget past estimates. - [Google Ads for fence companies: budgets, the campaigns that book estimates, and the ones that waste money](https://fencecompanyplaybook.com/guides/google-ads-for-fence-companies/): What a fence lead costs on Google, which search terms produce estimate appointments, Local Services Ads for fence contractors, and the negative keywords that stop the bleeding. - [Google Business Profile for fence companies: categories, services, photos, posts and hours that get the call](https://fencecompanyplaybook.com/guides/google-business-profile-fence-companies/): How a fence contractor sets up and maintains a Google Business Profile that wins the map pack: the right category, every fence style as a service, photos that sell, hours and Q&A. - [How a fence company gets Google reviews: the install-day ask, scripts and a healthy pace](https://fencecompanyplaybook.com/guides/get-more-google-reviews-fence-companies/): The install-day script, who on the crew should ask, how to text the link, what a healthy review pace looks like for a fence company and how to answer the bad one. ## Blog - [Google now answers "fence cost per foot" before the homeowner calls you](https://fencecompanyplaybook.com/blog/google-now-answers-fence-cost-per-foot-before-you-do/): AI Overviews now show a per-foot price range at the top of most fence cost searches. What that means for a fence company's quotes, website and ads, and how to be the company Google cites. - [Fence season is four months out. Build these five things before February.](https://fencecompanyplaybook.com/blog/fence-season-is-four-months-out-build-these-five-things-first/): A fence company's winter checklist: the five systems to set up between now and February so the spring rush produces booked jobs and reviews instead of missed calls. ## Services (each a free 14-day trial) - [Google Ads management for fence companies](https://fencecompanyplaybook.com/services/google-ads-management/) - [Facebook and Instagram ads for fence companies](https://fencecompanyplaybook.com/services/facebook-and-instagram-ads/) - [AI search optimization for fence companies](https://fencecompanyplaybook.com/services/ai-search-optimization/) - [Local SEO and Google profile for fence companies](https://fencecompanyplaybook.com/services/local-seo-and-google-profile/) - [Website design and rebuilds for fence companies](https://fencecompanyplaybook.com/services/website-design/) - [Social media management for fence companies](https://fencecompanyplaybook.com/services/social-media-management/) - [Review generation and reputation for fence companies](https://fencecompanyplaybook.com/services/review-generation/) - [Missed-call text-back for fence companies](https://fencecompanyplaybook.com/services/missed-call-text-back/) - [Email and SMS campaigns for fence companies](https://fencecompanyplaybook.com/services/email-and-sms-campaigns/) - [Bookkeeping and financials for fence companies](https://fencecompanyplaybook.com/services/bookkeeping/) - [Appointment setting for fence companies](https://fencecompanyplaybook.com/services/appointment-setting/) - [Analytics and reporting for fence companies](https://fencecompanyplaybook.com/services/analytics-and-reporting/) ## By state - [Fence companies marketing by state](https://fencecompanyplaybook.com/fence-marketing/): one page per state with that state's listing count, median reviews and website gap. ## Tools and offer - [Missed-call revenue calculator](https://fencecompanyplaybook.com/calculator/) - [Free 14-day trial](https://fencecompanyplaybook.com/free-trial/): Google Ads management; Meta (Facebook and Instagram) ads; AI search optimization (show up in ChatGPT, Perplexity, Google AI); Local SEO and Google Business Profile; Website design and rebuilds; Social media management; Review generation and reputation; Missed-call text-back and lead follow-up; Email and SMS campaigns; Bookkeeping and monthly financials; Cold-call appointment setting; Marketing analytics and reporting - [FAQ](https://fencecompanyplaybook.com/faq/) - [About and method](https://fencecompanyplaybook.com/about/)