AI search optimization for a fence company
When a homeowner asks ChatGPT who installs vinyl fence in their town, or Google's AI Overview answers "fence cost per foot" with a range and three links, the names and pages that appear come from ordinary sources: the Google Business Profile, the website, review text and a handful of directories. Fence companies rarely show up because their pages do not answer questions in plain sentences and their listings disagree with each other on the company name.
The work is specific. One page per fence style opening with a direct answer and a per-foot range. A cost page for your county. A permits and HOA page. FAQ sections marked up with schema. The same name, phone and address on Google, Apple, Bing, Yelp, Angi and the Facebook page. Reviews that mention the style and the town. And a robots file that lets AI crawlers in.
After two weeks, working looks like the key pages rewritten, the schema live, listings matched, and a baseline log of what each tool says when asked the five questions a homeowner in your area would ask. The AI search guide explains what the tools read.