Guides
Practical, specific guides for fence companies who want more calls and booked jobs.
Agency, freelancer or do it yourself: how a fence company should buy marketing, the red flags and a fair price
When a fence contractor should handle marketing in-house, what an agency or freelancer should cost, the red flags in the pitches fence companies get, and why a trial beats a contract.
2026-10-20
Seasonality for fence companies: the spring rush, the southern year-round market and a month-by-month slow-season plan
When fence demand peaks and dies by region, how to use the slow months to fill next spring, what to run in fall and winter, and why southern fence companies plan around a different calendar.
2026-10-01
Pricing and quoting for fence companies: per-foot ranges, good-better-best, deposits and how pricing shapes your marketing
How a fence contractor presents per-foot pricing, builds a good-better-best quote, sets deposits, handles the neighbor cost split and uses pricing to attract the right calls.
2026-09-19
Missed calls and follow-up for fence companies: text-back, speed to lead and what an unreturned estimate request costs
How fast a fence company has to respond to win the estimate, the text-back that saves a missed call, a follow-up schedule for open estimates, and what a missed call costs at fence ticket sizes.
2026-09-08
Website essentials for fence companies: the seven things the site must do, per-foot pricing, galleries and speed
The seven jobs a fence company website has to do, why per-foot price ranges belong on it, how to build style pages and a gallery, tap-to-call, speed and the permit page.
2026-08-28
How a fence company shows up in ChatGPT, Perplexity and Google AI answers
What AI search tools pull from when someone asks for a fence company, which pages and listings they read, and the plain changes a fence contractor can make to be named.
2026-08-17
Facebook and Instagram ads for fence companies: the creative that stops the scroll, offers, budgets and retargeting
Which photos and videos work in Meta ads for a fence contractor, offers that produce estimate requests, realistic budgets and cost per lead, and how to retarget past estimates.
2026-08-05
Google Ads for fence companies: budgets, the campaigns that book estimates, and the ones that waste money
What a fence lead costs on Google, which search terms produce estimate appointments, Local Services Ads for fence contractors, and the negative keywords that stop the bleeding.
2026-07-24
Google Business Profile for fence companies: categories, services, photos, posts and hours that get the call
How a fence contractor sets up and maintains a Google Business Profile that wins the map pack: the right category, every fence style as a service, photos that sell, hours and Q&A.
2026-07-13
How a fence company gets Google reviews: the install-day ask, scripts and a healthy pace
The install-day script, who on the crew should ask, how to text the link, what a healthy review pace looks like for a fence company and how to answer the bad one.
2026-07-01
Try any marketing service free for 14 days.
Pick anything we do. We run it for your fence company for two full weeks at no cost, then you decide. No card, no contract, nothing to cancel.
- Google Ads management
- Meta (Facebook and Instagram) ads
- AI search optimization (show up in ChatGPT, Perplexity, Google AI)
- Local SEO and Google Business Profile
- Website design and rebuilds
- Social media management
- Review generation and reputation
- Missed-call text-back and lead follow-up
- Email and SMS campaigns
- Bookkeeping and monthly financials
- Cold-call appointment setting
- Marketing analytics and reporting
Or tell us what you want to try and we will text you back.