Steven Von has spent the last several years running marketing for local service businesses: Google Ads, Facebook and Instagram, Google Business Profiles, websites, reviews and the follow-up systems behind them. The benchmark data on this site comes from a monthly pull of public Google Business Profile listings that he cleans, deduplicates and summarizes so owners can see how their trade actually shows up on Google. Every guide and post is written or edited by him. Nothing on this site is sponsored, and no numbers are invented: every figure traces back to the dataset or is clearly marked as an example.
How the numbers on this site are made
The benchmark figures come from 12,946 public Google Business Profile listings of fence companies across 50 states, pulled monthly, deduplicated and summarized. Every number in a guide or post is either drawn from that dataset or labeled as a hypothetical example. See the benchmark report and the method page.
Recent writing
- Google now answers "fence cost per foot" before the homeowner calls you
- Fence season is four months out. Build these five things before February.
- Agency, freelancer or do it yourself: how a fence company should buy marketing, the red flags and a fair price
- Seasonality for fence companies: the spring rush, the southern year-round market and a month-by-month slow-season plan
- Pricing and quoting for fence companies: per-foot ranges, good-better-best, deposits and how pricing shapes your marketing
- Missed calls and follow-up for fence companies: text-back, speed to lead and what an unreturned estimate request costs
- Website essentials for fence companies: the seven things the site must do, per-foot pricing, galleries and speed
- How a fence company shows up in ChatGPT, Perplexity and Google AI answers
Contact
Corrections, questions about the data, or press: text or call (385) 334-3643.